About
Introduction
Red Sky Marketing was founded in 2013 by Julian Lancaster, who has been in the business of upmarket hotel representation since 2003. Julian initially spent 10 years working at Worldwide Sales & Marketing (WSM) whose clients included the prestigious Banyan Tree
hotel group. As well as being closely involved with Banyan Tree and its sister products (Angsana Resorts & Spa and Colours of Angsana), Julian forged a highly successful collaboration with Victoria Hotels & Resorts
(Vietnam/Cambodia) – a six-year partnership during which he was instrumental in establishing the brand as a major product in the UK market. Other notable clients under Julian’s personal management at WSM included Peter Island Resort
(British Virgin Islands), Kiaroa Eco-Luxury Resort (Brazil), Vigilius Mountain Resort
(Italy), Therasia Resort
(Aeolian Islands), and the destination management groups Latincoming (Cuba) and Synergy Tours (Malaysia & Indonesia).
In 2013, Julian was appointed by Synergy Tours to be their full-time UK representative, as well as to develop their business in the Nordic markets. In taking up this new venture, Julian set up Red Sky Marketing, at the same time extending his area of operation into other sectors of Europe.
In 2015, Red Sky expanded to take on additional clients
seeking advancement in the UK, Irish and European travel markets.
How clients can benefit from working with Red Sky
Julian has over 15 years’ experience of working with high-calibre hotel product around the world and has during that time become well known in the trade, amassing a wealth of connections in both the leisure and corporate/MICE sectors.
Much time is spent out on the road visiting travel companies – be it for discussions with product managers / decision-makers or for giving product training to sales staff – as well as meeting airlines and tourism offices, and also regularly attends networking events, workshops and trade fairs.
Thus clients seeking wider exposure in these markets can benefit from the established relationships with the vast majority of key sellers to these regions from the UK and elsewhere in Europe.
Click here
to find more about what we can do for you.
“Healthy ROI is what comes to mind when I think about Julian. Will I work with him again? YES. Will I recommend him to others? YES. Julian is highly accountable and a pleasure to work with. He goes through the marketing materials and offers constructive feedback based on his experience and interaction with potential buyers. This coupled with detailed monthly reporting allow us to transform our weaknesses to strengths."
Brenda Ho - former Director of Sales & Marketing, Apple Tree Asia and Ani Private Resorts
“We’ve known and worked with Julian for over 14 years and always found his range of contacts and know how invaluable. What I particularly value is that he doesn’t waste your time: he always thinks carefully before connecting us with any new product or contact so we are always willing to trust his judgement and if he suggests we meet someone, we always do. Many fruitful business relationships have developed from Julian’s introductions.”
Sam Clark – Co-Founder, Experience Travel Group